Analytico’s 2022 South African ISP Report revealed that Cool Concepts, RSAWeb, and Afrihost topped the web promoter rating and buyer satisfaction rankings.
Internet Promoter Rating (NPS) is an efficient measure of buyer loyalty and predicts buyer expertise and potential enterprise progress.
An ISP’s Internet Promoter Rating is calculated by subtracting the share of detractors from the share of promoters.
For this analysis, Analytico surveyed 5,973 broadband subscribers throughout South Africa.
Cool Concepts had the very best NPS amongst outstanding ISPs, adopted by Afrihost, Herotel, and Residence Join.
On the opposite finish of the dimensions, Cell C and Rain had destructive internet promotor scores that ought to elevate issues about buyer loyalty.
Anaytico additionally reported buyer satisfaction scores — one other good measure to see how glad prospects are with the service they obtain from their ISP.
For this evaluation, Analytico used MyBroadband’s pace take a look at app information the place over 100,000 subscribers rated their ISP.
Cool Concepts, RSAWeb, and Afrihost achieved the very best scores, whereas Cell C and Rain had the worst scores. These scores are consistent with the NPS outcomes.
The analysis additional revealed that buyers are aware of how their ISP performs in three key areas — value (worth for cash), community high quality, and assist & billing.
A mixture of those three elements determines a subscriber’s loyalty towards their ISP.
Herotel topped the rankings for value-for-money, Cool Concepts had the very best community high quality, and Afrihost had the very best assist and billing.
The total 2022 South African ISP Report with a complete checklist of ISPs is obtainable from Analytico.